PA Cooperative News

5 Ways To Choose The Right Public Affairs Agency

Aug 2, 2023

When it comes to navigating the complex world of politics and public opinion, you can benefit from working with a reliable public affairs agency. Wherever you are in the UK, finding the right partner to handle your public relations and political PR is crucial for achieving your goals effectively. But with numerous options available, how do you make the best choice?

Let’s take a look at five essential steps to find the ideal public affairs partner…


What is meant by public affairs?

In essence, public affairs refers to the process of strategically engaging with the public, government bodies, stakeholders, and other relevant entities to shape policies, decisions, and perceptions. It involves building relationships, managing communication, and advocating for specific interests while navigating the political landscape.

A reputable public affairs agency acts as a trusted consultant, offering expertise and guidance in this intricate realm..

So, how do you know if a public affairs firm is going to help you reach your goals?

1. Determine your specific needs

First, you need to clearly identify your specific needs and aims. As with any sector, different agencies specialise in various areas, such as healthcare, environment, technology, or finance. You want to work with someone with a strong understanding of the field you’re in and the audience you need to reach.

Before contacting anyone, define your objectives, make sure you understand the challenges you’re facing, and outline the outcomes you expect from the agency.

2. Research track record and reputation

When it comes to political PR and public relations, a strong track record and a solid reputation are paramount. Look for an agency that has a history of successful campaigns and positive client outcomes.

Online reviews, case studies, and client testimonials can offer valuable insights into the agency’s performance and reliability. Additionally, consider the firm’s standing within the industry and its relationships with key stakeholders and policymakers.

Why not browse our case studies to gain more of an understanding of how the team at PA Cooperative works?

3. Expertise and understanding of your local landscape

It’s crucial to partner with a public affairs agency that understands the unique political and social dynamics of your region. For instance, if you’re looking for a public relations company to help you reach audiences and stakeholders in Scotland, find one with experience in Scottish affairs. These consultants will have a better grasp of the local intricacies and can tailor their strategies accordingly.

4. Transparency and Communication

Public affairs is all about communication — so you want to make sure the agency you choose communicates well with you, as well as the people you’re trying to reach.

Transparency is another essential element. Before making a decision, ensure that the agency maintains transparency in its operations and is open about its methodologies. A reputable agency will be willing to provide regular updates on your campaign’s progress and will seek your input as a valued client. Clear and open communication will foster a strong working relationship and enable you to stay informed about the strategies being implemented on your behalf.

5. Personal chemistry and trust

Last but not least, choosing a public affairs consultant involves building a professional relationship based on trust and personal chemistry. Schedule meetings or consultations with potential agencies to get a sense of their team dynamics and how well they understand your vision. Trust your instincts and opt for an agency with whom you feel comfortable collaborating over the long term.


Reliable public affairs management from PA Cooperative

Are you looking for public affairs support in and around Scotland? As one of the top PR companies in Edinburgh, the team at PA Cooperative has the experience, skills, and drive to help you get your message out there.

Learn more about our services and get in touch to see how we can help your business communicate.