Can You Ethically Use Ai in Public Relations?

Can You Ethically Use Ai in Public Relations?

Here in Scotland, 30 November is celebrated as St Andrew’s Day and is now an official public holiday.  However the date will be marked by many for other reasons.  It will mark exactly one year since ChatGPT (Chat Generative Pre-trained Transformer) launched as...
What is going on in Scotland?

What is going on in Scotland?

Summary Neil Cuthbert asks what’s going on in Scotland and shares his thoughts on how each of the parties may perform in the next general election.     What is going on in Scotland? By Neil Cuthbert Chart.PR, Director, PA Cooperative Ltd I’ve wanted to write...
What Does a Public Affairs Agency Do?

What Does a Public Affairs Agency Do?

In the ever-evolving world of business, it’s vital to maintain a positive public image and foster strong relationships with key stakeholders including elected representatives. But how can businesses keep on top of their government relations? This is where public...
On the road

On the road

Here at PA Cooperative Ltd, we love a road trip. It’s a great way to connect with clients (and potential clients), learn more about their needs, and see the beautiful countryside of Scotland. When the business started 10 years ago, it was (in common with all...
3 Elements of an Effective Press Release

3 Elements of an Effective Press Release

In the dynamic world of public relations, a well-crafted press release holds the power to shape your reader’s perception. It can establish strong media relations, foster meaningful stakeholder engagement, and even influence the government and its agencies. But what...